Advisors Who Speak Your Language
We care — and we mean that. Not as a tagline, but as the reason we do this work. We're here to solve problems, ask the right questions, and find the right answers for your specific situation. Our faith drives how we treat every client — with honesty, integrity, and their best interests always first. When you work with us you'll never wonder whose side we're on.
Bill Gross
Financial Advisor
Bill Gross brings a depth of life and business experience to his role as co-founder of Palmerus Wealth. With a diverse career spanning construction, entrepreneurship, commodities trading, and financial services, Bill offers clients a perspective rooted in real-world insight and strategic thinking.
A graduate of Northern State University with a degree in architecture, Bill began his professional journey in drafting, design, and construction management. He went on to start and successfully sell his own commercial cabinet business. Bill pivoted into the commodities industry obtaining his FINRA Series 3 and Series 30 registrations, where he spent over a decade as a broker helping farmers manage grain sales, futures and options strategies, and direct commodity trades.
Today, Bill holds his FINRA Series 7 and Series 66 securities registrations and leverages his experience to guide clients in investment management, risk protection, and wealth planning. His experience in the volatile world of commodities has helped shape his calm, disciplined approach to financial planning, especially during uncertain market conditions, when emotions can cloud judgment. Whether working with business owners or multi-generational families, Bill’s focus is always on long-term clarity, values-based financial decisions and building lasting relationships.
Bill lives in Harrisburg, South Dakota, with his wife Lori and enjoys spending time with his two sons, and their families. An avid outdoorsman, he loves hunting, fishing, and all things nature. He is a member of Central Church in Sioux Falls, and his faith is a cornerstone in both his personal and professional life.
Tucker Gross
Financial Advisor
Tucker is co-founder of Palmerus Wealth. He works with people who built their wealth through hard work — managers, business owners, and executives who want straight answers and a plan that looks at the full picture. Tucker's approach is simple: ask the right questions, solve the right problems, and never overcomplicate it.
Tucker holds his business degree in Entrepreneurship and Innovation from the University of South Dakota and his FINRA Series 7 and Series 66 registrations. He brings a problem-solver's approach to every client situation — focused on finding the right answer, not the easy one.
Tucker lives in Sioux Falls with his wife, CJ, and two sons, Roman and William. He is a member of Central Church, and faith plays an important role in his decision making. Outside of work, he enjoys spending time outdoors, especially hunting, and has a love of cars. Tucker believes the best client relationships are built on one thing — consistently finding answers that algin with your unique goals and doing right by the people who trust him with their future.