The Strength
Behind Your Strategy
Your Guides In Planning
At Palmerus Wealth our team brings experience in financial planning, investments, business ownership, and client service. We genuinely enjoy helping people make educated financial decisions, combining technical understanding with a clear and practical style that makes complex topics easier to understand. We take a collaborative approach to every relationship, ensuring you feel heard, supported, and confident in the path forward.
A Relationship-Driven Mindset
We believe in being accessible, proactive, and always putting your best interest first. When you work with our team, you gain trusted allies who are focused on your long-term success.
Bill Gross
Financial Advisor
Bill Gross brings a depth of life and business experience to his role as co-founder of Palmerus Wealth. With a diverse career spanning construction, entrepreneurship, commodities trading, and financial services, Bill offers clients a perspective rooted in real-world insight and strategic thinking.
A graduate of Northern State University with a degree in architecture, Bill began his professional journey in drafting, design, and construction management. He went on to start and successfully sell his own commercial cabinet business. Bill pivoted into the commodities industry obtaining his FINRA Series 3 and Series 30 registrations, where he spent over a decade as a broker helping farmers manage grain sales, futures and options strategies, and direct commodity trades.
Today, Bill holds his FINRA Series 7 and Series 66 securities registrations and leverages his experience to guide clients in investment management, risk protection, and wealth planning. His experience in the volatile world of commodities has helped shape his calm, disciplined approach to financial planning, especially during uncertain market conditions, when emotions can cloud judgment. Whether working with business owners or multi-generational families, Bill’s focus is always on long-term clarity, values-based financial decisions and building lasting relationships.
Bill lives in Harrisburg, South Dakota, with his wife Lori and enjoys spending time with his two sons, and their families. An avid outdoorsman, he loves hunting, fishing, and all things nature. He is a member of Central Church in Sioux Falls, and his faith is a cornerstone in both his personal and professional life.
Tucker Gross
Financial Advisor
Tucker is co-founder of Palmerus Wealth and a trusted advisor to business owners, professionals, and families seeking personalized financial guidance. With a lifelong interest in investing and a strong entrepreneurial mindset, Tucker takes a strategic, relationship-first approach to helping clients build, protect, and transfer wealth.
He earned his business degree in Entrepreneurship and Innovation from the University of South Dakota and holds FINRA Series 7 and Series 66 securities registrations. A born problem solver, Tucker focuses on developing solutions and seeking ways to address the financial needs of his clients. At Palmerus Wealth, Tucker strives to deliver innovative investment strategies and leverages planning software to help optimize client results, particularly in the areas of portfolio design, tax efficiency and long term financial planning.
Tucker lives in Sioux Falls with his wife, CJ, and two sons, Roman and William. He is a member of Central Church, and faith plays an important role in his decision making. Outside of work, he enjoys spending time outdoors, especially hunting, and has a love of cars. His work is guided by the belief that effective financial advice starts with seeing the whole picture and building strong, lasting relationships.
