Bill Gross

Bill Gross brings a depth of life and business experience to his role as co-founder of Palmerus Wealth. With a diverse career spanning construction, entrepreneurship, commodities trading, and financial services, Bill offers clients a unique perspective rooted in real-world insight and strategic thinking.

A graduate of Northern State University with a degree in architecture, Bill began his professional journey in drafting, design, and construction management. He went on to start and successfully sell his own commercial cabinet business, and in 2006 transitioned into the commodities industry, where he spent over a decade as a broker helping farmers manage grain sales, futures and options strategies, and direct commodity trades.

Today, Bill holds his Series 7 and Series 66 securities registrations and leverages his experience to guide clients in investment management, risk protection, and wealth planning. His experience in the volatile world of commodities has shaped his calm, disciplined approach to financial advising, especially during uncertain market conditions, when emotions can cloud judgment. Whether working with business owners or multi-generational families, Bill’s focus is always on long-term clarity, values-based financial decisions and building lasting relationships.

Bill lives in Harrisburg, South Dakota, with his wife and enjoys spending time with his two sons, and their families. An avid outdoorsman, he loves hunting, fishing, and all things nature. He is a member of Central Church in Sioux Falls, and his faith is a cornerstone in both his personal and professional life.